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Data Mining: Practical Machine Learning Tools and Techniques Data mining techniques are used to power intelligent software. The book shows how machine learning can be used to find predictive patterns in data comprehensible to managers and developers alike. More information at Amazon US UK |

Smooth Talkers Bots Chatting and Marketting!
Smooth Talkers The Nando Times reports of chat agents that can lead the conversation to market a particular product; Digital 'Buddies' Latest in Elaborate Marketing Tools. This is scary from a conceptual point of view, even if the bots are really bad in practice (they'll become good eventually!) Just imagine sitting in ICQ and someone random starting a conversation, which seems plausibly human-like. The next thing you know you're being told how wonderful the next Scooby-doo film is... The article goes into the dangers of such technology, as seen by the creator of an early bot called Eliza. On a similar note, BBC News has a feature about using chatter bots in business, but for a good cause -- Virtual People Help Bridge Digital Divide. Basically, the technology is used to answer queries of users and guide them as appropriate. This sounds like a much nobler goal than marketing! ;) Finally, the NY Times has an article on the talkative Cindy toy; A Chatty Doll of a Different Kind. | NewsCaster 79 posts. Monday 05 August, 15:25 Reply